How it all begun
My passion for all things food related began as young child from the “cuisine of the memory” that I grew up eating in my home town of Messina, Sicily: fresh, seasonal ingredients, fish right out of the water and specialties prepared with care and love.
Sicily is a land of experimentation where new flavors, techniques, and cuisines blend to broaden knowledge and fulfill curiosity and appetite!
Sicily is a land of experimentation where new flavors, techniques, and cuisines blend to broaden knowledge and fulfill curiosity and appetite!
The name
While I was thinking about a name for my company, I wanted to make it clear the connection with my home land. I wanted an easy name to be remembered, something that could make people think about happiness, joy, surprise in discovering the taste of the traditional Sicilian food. And then my partner came up with what I think it's a perfect word: SICILICITY
This sums up:
Felicity - intense happiness
Serendipity a "fortunate happenstance" or "pleasant surprise". (It was coined by Horace Walpole in 1754), maybe better known for the 2001 movie with John Cusack and Kate Beckinsale,
and of course ..... Sicily
This sums up:
Felicity - intense happiness
Serendipity a "fortunate happenstance" or "pleasant surprise". (It was coined by Horace Walpole in 1754), maybe better known for the 2001 movie with John Cusack and Kate Beckinsale,
and of course ..... Sicily
The logo
A triskelion or triskele is the symbol of Sicily, once called Trinacria.
The word Trinacria means triangle and refers to the shape of Sicily (“Sicilia” in Italian), the largest island in the Mediterranean. Sicily was known as Trinacrium by the Romans, meaning “star with three points”.
The Trinacria symbol is the head of Medusa (a gorgon with a head of snakes), surrounded by three bent running legs, and three stalks of wheat and golden wings.
After centuries of invasions by Greeks, Romans, North-Africans, Normans, and Spanish the Cuisine in Sicily is like no other place.
The word Trinacria means triangle and refers to the shape of Sicily (“Sicilia” in Italian), the largest island in the Mediterranean. Sicily was known as Trinacrium by the Romans, meaning “star with three points”.
The Trinacria symbol is the head of Medusa (a gorgon with a head of snakes), surrounded by three bent running legs, and three stalks of wheat and golden wings.
After centuries of invasions by Greeks, Romans, North-Africans, Normans, and Spanish the Cuisine in Sicily is like no other place.